Vape companies borrow from Big Tobacco ad playbook The Real Cost Campaign FDA Poster If we crave a vape before our stop, why are we still doing this? Youth vaping Australian Government Department of Health, Disability and Ageing Monitoring youth appealing advertising on social media for the e cigarette brand Lost Mary Advertising materials Youth vaping Australian Government Department of Health, Disability and Ageing E cigarette industry spends millions on discounts and sampling, practices that help recruit young users